…searching for Wonderland!

Who We Are

The Mad Hatters is an experiential travel company for adventure seekers, risk takers and avid explorers looking for opportunities to get out of the daily grind, and journey into some of the less explored areas of Pakistan for a rich cultural experience. Through this platform, we aim to educate people about the beautiful landscapes, culture, lifestyle, crafts, and cuisines of the country – the side of Pakistan which generally does not get the deserved limelight.
Tour group on trekking trip to Dagri Bangla

We are also focused on making the travel industry of Pakistan more inclusive for females by providing them a safe platform to travel. We organize several women-only tours and a lot of solo female travelers reach out to us for arranging their trips. Our capacity building initiatives are aimed at training female tour guides in different parts of Pakistan who are later engaged on our tours to provide them an on-ground experience in the field of tourism.

Female tourists in Kashmir
Foreign female tourists on jeep in Astore - Gilgit Baltistan


1 +
Total Customers
1 +
Total Trips
1 +

Who We Serve

We provide services to individuals as well as corporate clients who can sign up for our scheduled or customized tours. In addition to serving domestic travelers, we have also partnered with a few international organizations and provide services to foreign tourists visiting Pakistan from all parts of the world.



What Makes Us Different

What sets The Mad Hatters apart is the focus on providing quality services, culturally rich experiences, safe space for female travelers, exploring unseen locations, and an eco-friendly approach to promote sustainable tourism. The emphasis on culture and education through different activities planned on our tours makes them quite unique, memorable and exciting for the participants.
Local homestay in Passu - Hunza - Gilgit Baltistan
A women led travel company is a rare phenomenon in Pakistan, and it naturally offers a comfortable environment for females and families on the trips. The response from the market has been very encouraging so far; all the people who traveled with us have not only become repeat customers, but have also recommended the venture to their friends and family. We take a lot of pride in the fact that on almost all of our tours we have more than 50% participation of females, and most of our clientele comes through referrals and word of mouth.
Tourists in Hunza - Gilgit Baltistan
Female tourists at Passu in Hunza - Gilgit Baltistan

Responsible Tourism Philosophy

We strongly believe in promoting sustainable tourism. Pakistan is home to some of the most spectacular landscapes, architecture, and communities. Our goal is not only to explore these amazing areas, but also to make them better through our conservation and community development activities.

Training on COVID-19 awareness in Hunza - Gilgit Baltistan

In July 2020, we co-founded Root Network with a group of female travelers and development professionals drawn together by a shared belief in the importance of responsible travel. Our aim is to create an equitable and inclusive tourism industry in Pakistan by increasing access to meaningful economic opportunities for indigenous communities, promoting local culture and heritage, and advocating for sustainable development and responsible travel practices.

Aneeqa giving training on COVID-19 awareness in Hunza - Gilgit Baltistan

About the Founder

The Mad Hatters is the brainchild of Aneeqa Ali, an avid traveler and cyclist. Her passion for traveling took her to the remotest corners of the country and made her fall in love with the beauty, heritage, and diversity of Pakistan.
Aneeqa with a local in Ghizer - Gilgit Baltistan
Aneeqa and Alex on motorbike in Astore - Gilgit Baltistan
She graduated with an MBA degree in Finance from Lahore School of Economics and worked in the corporate sector for a span of 10 years. Some of the areas that she has worked in include financial advisory, telecommunication, education, not-for-profit, and the fashion industry.
Aneeqa on Hussaini suspension bride in Hunza
In March 2017, she decided to leave her corporate job, and gave in to her love for traveling by deciding to turn this passion into a career, which led to the formation of The Mad Hatters.


Featured On

  1. Al JazeeraPakistan’s New Look: Foreign vloggers rebranding the country
  2. Financial TimesHunza Valley women challenge Pakistani patriarchy
  3. Nikkei AsiaHunza Valley women challenge Pakistani patriarchy
  5. WeTravelExperiential Travel in Pakistan | Follow the Journey with Mad Hatters
  6. Intercon News OutletHunza Valley women challenge Pakistani patriarchy
  7. Destinations MagazineWOMEN WHO MOVE MOUNTAINS
  8. Arab NewsIn Pakistan, a women-led startup wants to change tourism for the COVID era
  9. Indus NewsDrop | Female Travellers In Pakistan | Episode 59 | Indus News
  10. Lost With PurposeBossy travelers: an interview with Aneeqa from Pakistan
  11. Levi’s
  12. Pro PakistaniPakistani Women-Led Startup Wants to Make Sustainable Tourism Mainstream
  13. DawnTowards responsible, sustainable tourism
  14. DawnForget white bloggers from Poland. How much do Pakistanis know about domestic tourism?
  15. DawnGirls on bikes take to city roads for a cause
  16. DawnWhat is it about a girl cycling that says ‘come harass me’?
  17. The News“… Incredible natural wonders”
  18. The NewsThe mountains are calling
  19. The NewsTourism and the pandemic
  20. The NewsHolidays in the mountains
  21. The NewsThe forest of the leopard
  22. Daily TimesExperts term gradual re-opening of tourism crucial to save it from collapse
  23. Daily TimesTrain diaries
  24. Daily TimesThe ruins of Harappa
  25. Daily TimesOf Bahawalpur’s glorious traditions
  26. Daily TimesChak Panjee
  27. Urdu PointTourism Experts Term Gradual Re-opening To Save Sector
  28. TribuneSheLovesTech aims to empower women
  29. Tribune#GirlsOnBikes sets off on road to equality
  30. Startup GuideThe Mad Hatters Covid-19
  31. Total ParcoThe StartUpper Challenge Of The Year
  32. The Localist Podcast19 – Aneeqa Ali, Sara Kazi, Laila Rajani – A Sustainable & Inclusive Future for Pakistan’s Tourism Industry
  33. From Lahore with LoveDomestic Tourism in Pakistan: Aneeqa Ali
  34. The NationShe Loves Tech 2019 crowns a winner in Pakistan
  35. Startup ValleyDon’t be afraid to think out of the box
  36. Technology TimesShe Loves Tech Crowns A Winner In Pakistan
  37. Business Recorder‘She Loves Technology 2019’ crowns winner in Pakistan
  39. StartupdotpkAneeqa Ali | Founder The Mad Hatters | Wonder Women WECON’19
  40. MashableMeet Aneeqa Ali, founder of The Mad Hatters – an all female run travel company for adventure enthusiasts
  41. Independent Urduسیاحت کھلنے کے بعد وائرس کے پھیلاؤ کو روکنے کی پاکستانی خواتین کی کاوش
  42. Passu Times
  43. My Awesome Journey
  45. Pakistan TodayPakistantoday paperazzi issue 207 august 20th, 2017calzohaib

Travel Blog

Coolie on Lahore railway station train platform1

Train Diaries

Over the past few years there had been numerous attempts of planning a road trip from Lahore to Karachi, but the efforts went in vain, as every time the trip

Read More »